Email Safety for Real Humans, Part 1
Picture this:
You open your inbox and see a message from your studio’s front desk email. It looks legit. Same logo, same tone, even mentions your upcoming class schedule. But there’s a link asking students to “update their payment info” — and surprise — that link goes to a fake site.
Someone just faked your email.
And now your students might be giving their credit card info to a scammer pretending to be you.
So… Can People Actually Do That?
Yes. It’s called email spoofing — when someone makes a message look like it’s coming from your address (like info@yogastudio.com), but it’s not.
To your students, it’s nearly impossible to tell the difference. The “from” address looks real, the layout is familiar, and if the scammer did a decent job, even you might be fooled.
Why Does This Matter So Much for Studios?
You’re probably not storing credit card numbers or running some huge company — so why would anyone spoof your studio’s email?
Because your brand is trusted.
- Your clients open your emails.
- They click your links.
- They’re used to hearing from you.
Scammers love that.
And if people fall for fake emails using your name, it damages your credibility, causes confusion, and might even get your real messages flagged as spam.
Here’s the Good News
Just like you can put a lock on your studio door, you can “lock” your email domain to keep scammers out. That’s where DMARC comes in (don’t worry — we’ll explain it step-by-step in the next posts).
Think of it like this:
🔒 DMARC is a security sign you put on your email “front door” that tells the world:
“Only these trusted senders can email as me. If anyone else tries — block them.”
Coming Up Next…
In Part 2, we’ll introduce the email equivalent of your studio bouncers:
SPF and DKIM (don’t worry, we’ll keep it human-friendly).
They’re the first step toward making sure no one impersonates your brand — ever again.
✅ Spoof-proofing starts here.