Insights
Strategies for modern studios
Actionable thinking on technology, retention, and growth for boutique fitness brands.
How to Reduce Video File Size for On Demand by IPSTUDIO™
When uploading videos to On Demand by IPSTUDIO™, each individual video file must be 5GB or smaller. If your video exceeds 5GB, don’t worry, you usually don’t need to re-record it. Reducing...
Building Member Retention Through Weekly Content Releases
Your on-demand library shouldn't just attract members at launch. It should give them a reason to keep coming back. Retention is one of the most important metrics in boutique fitness. Studios spend...
AI Search for Fitness Studios: How Members Are Finding Studios in a New Era of Search
Google isn't the only place prospective members are asking where to work out anymore. For years, fitness studio search strategy was relatively straightforward. Someone searched Google for: “Pilates near me.” “Best cycling...
How to Plan Your First Month of On-Demand Content
You don’t need hundreds of videos to launch an effective on-demand fitness experience. You need the right content, organized around how your members actually train. Launching an on-demand library can feel overwhelming....
A Practical Guide for Recording Professional On-Demand Content
Launching an on-demand library doesn't require a production crew, expensive cameras, or a dedicated studio. Many of the most successful boutique fitness brands create engaging content with equipment they already own by...
How Website Speed Impacts Fitness Studio Conversions
Website speed influences much more than user experience. It affects search rankings, engagement, and ultimately how many prospective members complete a booking. First Impressions Happen Fast Visitors decide within seconds whether to...
Local SEO for Pilates, Yoga and Boutique Fitness Studios
If someone searches for "Pilates near me" or "Yoga studio in Austin," your website and Google Business Profile should help your studio appear among the top local results. Local SEO is one...
Announcing Shop by IPSTUDIO™
A modern retail experience built for Mariana Tek studios. We're excited to introduce Shop by IPSTUDIO™, a new way for Mariana Tek studios to sell retail directly from their website. Shop transforms...
Why Fitness Studio Websites Should Be Mobile-First
Most prospective members won't experience your fitness studio for the first time in person. They'll experience it on their phone. Whether someone discovers your studio through Google, Instagram, a friend's text message,...
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