Insights
Strategies for modern studios
Actionable thinking on technology, retention, and growth for boutique fitness brands.
Local SEO for Pilates, Yoga and Boutique Fitness Studios
If someone searches for "Pilates near me" or "Yoga studio in Austin," your website and Google Business Profile should help your studio appear among the top local results. Local SEO is one...
Announcing Shop by IPSTUDIO™
A modern retail experience built for Mariana Tek studios. We're excited to introduce Shop by IPSTUDIO™, a new way for Mariana Tek studios to sell retail directly from their website. Shop transforms...
Why Fitness Studio Websites Should Be Mobile-First
Most prospective members won't experience your fitness studio for the first time in person. They'll experience it on their phone. Whether someone discovers your studio through Google, Instagram, a friend's text message,...
How Boutique Fitness Studios Can Use AI to Improve Marketing, Retention and Member Experience
AI is no longer just a copywriting tool, it’s becoming part of the modern fitness operating system. Over the past few years, AI tools like ChatGPT have dramatically changed how businesses create...
Reflecting on the Ads Engine Journey
At IPSTUDIO, many of the products we built started from operational pain points we experienced firsthand while supporting fitness brands at scale. Ads Engine was one of those products. Before Ads Engine,...
Reflecting on the Gamification Journey
From an idea launched at IPSTUDIO to one of the most recognized engagement experiences in boutique fitness. In 2020, IPSTUDIO launched Challenges by IPSTUDIO™ with a simple goal: help fitness brands create...
Why Every Boutique Studio Needs an On Demand Strategy
Digital fitness is no longer optional — it’s part of the modern member experience. The fitness industry changed permanently over the past few years. Members now expect flexibility in how, when and...
Why Embedded Booking Experiences Convert Better
Reducing friction across the member journey through connected fitness website experiences. One of the biggest conversion problems in boutique fitness is fragmented booking experiences. A potential member discovers a studio, clicks “Book...
The Modern Boutique Fitness Website in 2026
Why the fitness industry is moving beyond generic websites toward connected digital member experiences. The boutique fitness industry has evolved dramatically over the past few years. Members now expect a seamless digital...
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