From an idea launched at IPSTUDIO to one of the most recognized engagement experiences in boutique fitness.
In 2020, IPSTUDIO launched Challenges by IPSTUDIO™ with a simple goal: help fitness brands create more engaging, motivating and rewarding member experiences through gamification.
What started as an independent product evolved into a widely adopted engagement experience used across the boutique fitness ecosystem through our collaboration with Xplor Mariana Tek.
Over the years, the platform introduced features designed to encourage consistency, accountability and long-term engagement, including:
- Challenges
- Leaderboards
- Milestones
- Streak tracking
- Activity heat maps
- Goal-based experiences
Seeing studios and members embrace these experiences at scale has been incredibly rewarding for our team.
We’re proud to have helped pioneer gamification experiences within the boutique fitness space and grateful for the opportunity to contribute to a platform that has supported hundreds of thousands of fitness goal-setting experiences across the ecosystem.
As part of IPSTUDIO’s broader partnership journey with Xplor Mariana Tek, the Gamification platform transitioned into the Xplor ecosystem, where it continues to evolve.
Building products that improve digital member experiences has always been core to what we do at IPSTUDIO. The success of Gamification reinforced our belief that the future of fitness extends far beyond booking classes — it’s about engagement, retention, motivation and connected digital experiences.
While our focus today continues through products and services like:
- IPSTUDIO Fitness Websites™
- On Demand by IPSTUDIO™
- Connected web integrations and digital infrastructure
We’ll always be proud of the role IPSTUDIO played in helping shape the gamification experience used throughout the ecosystem today.
To every studio, instructor and member who participated in challenges, maintained streaks and pushed toward new milestones over the years: thank you.
We’re excited for what’s ahead.