At IPSTUDIO, many of the products we built started from operational pain points we experienced firsthand while supporting fitness brands at scale.
Ads Engine was one of those products.
Before Ads Engine, updating in-app banners and promotional ads inside the Mariana Tek ecosystem often required editing code files directly. For many studios, that meant submitting requests to developers for even small updates like changing promotional graphics, offers or links.
We were the team handling many of those requests across multiple brands and quickly realized the workflow was far more manual, time-consuming and expensive than it needed to be.
So we built Ads Engine.
The goal was simple:
Give studio operators a fast, intuitive way to manage in-app promotions themselves without touching code or needing developer involvement.
What once required engineering support could suddenly be done in just a few clicks through a centralized dashboard.
Over time, the product expanded through a reseller-driven growth model and became widely adopted across the boutique fitness ecosystem.
Eventually, Ads Engine transitioned into the Mariana Tek ecosystem as part of IPSTUDIO’s broader partnership journey with Xplor Mariana Tek.
Looking back, Ads Engine reinforced something we strongly believe: The best software products often come from solving real operational friction experienced by actual users and teams every day.
We’re proud of the role IPSTUDIO played in simplifying digital operations for studios and helping make in-app marketing more accessible, scalable and efficient.
And as always, we’re grateful to every studio partner who trusted the platform along the way.