Top 3 CRMs in Boutique Fitness 

Fitness has evolved over the decades. It is no longer about big box brands and racking up the weights. As boutique fitness continues to evolve wellness brands are turning towards boutique fitness focused software services to streamline and simplify both in studio and online experiences.

We’ve made this short list based on the number of fitness brands being serviced and the product offerings.  


This wellness service company has witnessed exponential growth across the world servicing over 130 countries and over 50,000 wellness, fitness businesses globally. As a boutique fitness software titan, MindBody earns a spot on every fitness software list.


  • A plethora of APIs for client’s website
    • Build custom experiences and solutions using the MindBody API
  • Intuitive UI for customers
    • The Mindbody fitness app for customers is relatively intuitive and easy to use. Fitness enthusiasts can peruse the options in nearby areas for different classes offered by fitness boutiques and book them online.
  • Dedicated suite for Marketing
    • Marketing is the backbone of future and flourishing businesses. You have to stay ahead of the curve to beat the competition. Mindbody offers a range of marketing tools to increase reach and acquire customers through various media channels. 


  • Unreliable software updates
    • Business owners often complain about the updates to the app, that break payment gateways and more. It results in loss of business, lower customer retention and more.
  • Slow customer support
    • Todays customers need answers, fast. With MindBody having tens of thousands of customers to manage their customer support is often lackluster.

Mariana Tek

Built by boutique fitness industry veterans, Mariana Tek ticks all the right boxes when it comes to fitness boutique CRMs. From their best-in-class mobile app, to streamlined booking flow, Mariana Tek is in a league of their own. This company packs a major punch and offers top notch service and support.


  • Maximize Revenue Generation
    • From a seamless booking flow to their award winning mobile app, Mariana Tek’s platform is sure to increase conversions and boost revenue. Veering revenue upwards is one the primary goal of any business and Mariana Tek facilitates that with their software.
  • Seamless Mobile App
    • Beautifully designed, seamlessly built the Mariana Tek iOS and Android experiences are by far the best in the boutique fitness industry. Packed with a customizable area where your own integrations can fit, to advanced notification alerts, the Mariana Tek app is second to none.
  • Easy to Switch
    • It is not too late if you are discovering Mariana Tek. Migrate to Mariana Tek easily with the assistance of onboard dedicated migration specialist and easy to use tools. Hit the road with little down-time for your business with dedicated customer support. 
  • API + Support
    • Having experienced API development across the boutique fitness landscape, there is no better platform than Mariana Tek to work with. From their dedicated integrations team to technical support and developer documentation, everything is on point.


  • Slightly more expensive than competition
    • You get what you pay for, right?


An industry vet and global service provider, Zingfit’s boutique software product lays particular emphasis on the backend aspects of running a successful fitness boutique. 


  • Spot Scheduling
    • Online spot scheduling allows customers to book a particular space in class, equipment like one specific treadmill, mat, bench amongst other things from their app in advance. They don’t need to wait or arrive early to secure a spot.  
  • Instructor Management
    • Build your instructor’s schedule with Zingfit’s tools and manage instructor schedules with ease. Identify your star instructors by enabling ratings for them, whom the customers enjoy the most. Your best instructors are the face of the business. They help increase footfall in the long-run through positive word of mouth alone. 
  • Multi-Studio
    • Zingfit’s multi-studio configuration enables customers to manage several fitness studios from one administrator panel. Business owners would not need to shuffle between multiple dashboards for different studios. 


  • No API available
    • No custom API development resources or integrations are currently available. Achieving customized experiences isn’t possible with Zingfit. 

Bottom Line

To sum it up, choosing the right boutique fitness software for your business requires a clear assessment of your needs, objectives and budget. If it were up to us, we’d choose Mariana Tek every time.