Now in the Zoom marketplace!

At IPSTUDIO we believe in the power of the fitness community and the owners & operators who make boutique fitness possible. We’re beyond proud and excited about the release of our new Live by IPSTUDIO™ x Zoom integration that helps studio owners & operators do more in less time so that they can focus on what matters most, their clients and studio. By connecting Zoom to Mariana Tek IPSTUDIO helps bridge the gap between Zoom and Mariana Tek making event creation and meeting distribution possible in seconds. 

From manual to automated in minutes

A super simple user interface makes getting setup and running Live by IPSTUDIO easy, quick and effective. Live by IPSTUDIO™ x Zoom integration helps bridge the gap between Zoom and Mariana Tek making event creation and meeting distribution possible in seconds

Integrated with Mariana Tek

Live by IPSTUDIO™ creates and injects Zoom meetings into your Mariana Tek Livestream schedule. The days of manually managing Zoom URLs is over. 

Zoom meetings securely delivered

Registered attendees will get an email with the Zoom link 30 minutes before class. Links are delivered with a password embedded to help attendees get in easily and securely.e

Get in touch today!

Published March 23, 2020

The demand for wellness and fitness products/services has grown ten-fold in the last decade. with the advent of new exercise modalities, a societal desire to experience the process of self-improvement with friends & family, and the existence of software that can streamline the experience —  boutique fitness has consistently shown that it’s in a renaissance period.

Where Are We Now?

With the arrival of the coronavirus (covid-19), the fitness industry has been forced to adapt, while the anxiety of changing times looms. once again, clients are resorting to home-based, individualized workouts to get their daily burn in. All of a sudden, it feels like years of progress towards the establishment of the brick & mortar boutique fitness industry is in jeopardy. With headline after headline highlighting that the future of fitness has changed  — business owners have been forced to think outside the box on how they’ll continue to serve clients in a new world.

Luckily for owners, fitness has had a cohesive relationship with the digital world in recent times. with the most expensive real estate in the world now existing in the palm of our hands, and a client-base that already spends a significant amount of time there — it’s clear that success lies in becoming a tech-enabled business. and management teams have done just that, with heavy investments in the production and distribution of video content via a branded website/social media to capitalize on clients’ sustained desire for fitness consumption. 

At IPSTUDIO, we’ve witnessed the use of a multitude of platforms to do so, and the results have been encouraging to say the least. studios have been able to successfully reconnect with their clients via live streams or on-demand libraries through platforms such as: zoom, instagram, facebook, zype, and vimeo. It’s been really amazing to see the level of client engagement studios have been able to maintain through such mediums, and to see a clear path for their future.

However, these mediums of distribution have not come without their downsides. the digital real estate and share-ability these platforms provide, comes with the challenge of monetization. live streams via social media simply can’t be monetized, and streams hosted via zoom require instillation and can be shared freely amongst those looking for a free viewing. on top of this, none of these solutions offer a native integration with a cms, booking platform, or business management software built for boutique fitness.

The Way Forward

To solve this problem, we created Live by IPSTUDIO™ & On Demand by IPSTUDIO™.

Live & on-demand video solutions built specifically for boutique fitness. these products exist as end-to-end integrations that allow clients to buy, book, and view content/streams all without having to leave a studio’s website.

With the primary benefit of this being that all attendees will need to login using their credentials with the studio’s booking platform, and will need to have purchased access to the content/stream to participate. studios will now have the flexibility to share links to live streams & on-demand content freely, without having to worry if viewers are paying customers or not. On the on-demand front, users will get to browse, view, and favorite content in a modern video library. studios can now return to offering credits & memberships for services through their website, and once again can track activity & purchases through their booking platform’s reporting module. Digital content will also remain compatible with classpass, and other class-based distribution networks. 

We quietly rolled out the first versions of these integration products over the past week, and the amount of positive feedback we’ve received so far has been substantial. turnaround time with the setup process has also been kept low, and since our soft release last week we’ve already launched a double digit number of studios.

If you are a studio owner (or affiliated with a studio leadership team) looking to integrate digital video into a booking software, we encourage you to reach out to ipstudio at hello@ipstudio.co for help. we’re taking a long-term approach to these services.

Based on all indications, most studio’s we’ve worked with view the emergence of digital offerings not only as a long-term solution, but as a viable stream of revenue for the years to come.

Live streaming and on-demand libraries aren’t a pandemic pivot anymore.

They’re a retention strategy.

Today’s members expect flexibility:

• Traveling but still want their workouts
• Missed class and want to catch up
• Prefer hybrid (in-studio + at home)
• Want bonus content beyond the weekly schedule

If done correctly, Live + On-Demand becomes:

• A retention engine
• A lead generator
• A premium upsell opportunity
• A multi-location value booster

If done poorly, it becomes:

• Random uploads
• Clunky external platforms
• Low engagement
• High churn

This guide walks through how to do it right — without overcomplicating it.

Step 1: Get Clear on the Goal

Before buying equipment, ask:

• Are we retaining members?
• Are we launching a digital-only tier?
• Are we supporting multi-location access?
• Are we increasing app engagement?
• Are we creating premium programs?

Gear doesn’t drive revenue.

Strategy does.

Affordable Equipment That Actually Works

You do not need to build a movie studio.

You need reliable tools that deliver clean audio and stable video.

Webcams (Fast, Reliable, No Complexity)

If you’re streaming from a laptop, a high-quality webcam is often enough.

Popular options include:

• Logitech Brio
• Logitech StreamCam

Why studios like them:

• Plug and play
• Crisp HD
• No capture card required
• Affordable

For many studios, this is the smartest starting point.

Dedicated Cameras (Better for On-Demand Libraries)

If you’re building a structured on-demand library, you may want more control.

Two strong options:

• Zoom Q2n-4K Handy Video Recorder
  Budget-friendly, built-in mic, reliable.
• Sony ZV-E10
  Higher image quality and excellent autofocus for instructors who move around.

If using HDMI output, you’ll need a simple capture card (HDMI → USB).

Beginner-Friendly Streaming Cameras

The Mevo Start is popular for studios that want:

• App control
• Auto-tracking
• Clean livestream setup without heavy tech

If you want “set it and teach,” this is worth exploring.

Audio: The Most Overlooked Upgrade

Poor audio destroys perceived quality — instantly.

Good audio builds professionalism.

Options include:

• Wireless headset mic (best for instruction clarity)
• Rode Wireless GO II
• Lavalier mic under shirt

If you invest in only one upgrade, make it audio.

Lighting (Don’t Skip This)

You don’t need a Hollywood setup.

You need:

• 1–2 LED panels
• Light facing the instructor (not behind)
• Even front lighting

Even a modest lighting investment dramatically improves quality.

Budget Option: Use an iPhone

Modern iPhones shoot up to 4K — but for studio content:

• Shoot 1080p
• 30fps
• Good lighting
• External mic if possible

For many studios, this is more than sufficient.

Software: Keep It Simple

Editing

• iMovie (Mac)
• CapCut
• Adobe Premiere Pro

Most studios only need:

• Trim
• Add intro/outro
• Adjust audio
• Export

Overproducing delays consistency.

Live Streaming

• Streamlabs
• Zoom
• Native in-app livestream tools (if supported by your booking system)

Simple, stable, repeatable systems outperform flashy setups that break mid-class.

Monetization: Where Studios Win or Lose

Here’s the real question:

How are members accessing this content?

Strong models we’re seeing in 2026:

• Included in unlimited membership
• $29–$59/month digital-only tier
• Premium “Hybrid+” membership
• Program-based bundles
• Challenge-specific content
• Multi-location access enhancement

The key is integration.

If members leave your ecosystem to access video, engagement drops.

If it lives inside your app or website experience, retention increases.

What Actually Moves Revenue

Let’s be direct:

1. Consistency beats perfection
2. Clear audio beats 4K resolution
3. Weekly structured drops beat random uploads
4. In-app integration beats external hosting
5. Strategy beats equipment

Studios that win with On-Demand treat it like programming — not a side project.

Think:

• 6-week reformer progression
• Beginner foundations series
• Mobility track
• Travel workouts
• Instructor-exclusive content
• Seasonal challenges

That’s how LTV increases.

How IPSTUDIO Supports Studios

At IPSTUDIO, we don’t just help studios upload videos.

We help you:

• Integrate Live + On-Demand directly into your member ecosystem
• Align with your booking system
• Optimize UX across web + app
• Create structured monetization pathways
• Launch cleanly and professionally

If you’re ready to turn Live + On-Demand into a real revenue channel — not just a content library — let’s talk.

hello@ipstudio.co