Branded Web, why you should use it with MindBody

We see it all the time, a prominent local studio with a website that sends customers to a separate website for booking. When sending customers to a separate site for booking you lose on the ability to track, monitor and maintain engagement along with up-selling opportunities. It’s literally sending your customer to a third party for a service you offer. Not cool in 2022!

For years now MindBody has offered Branded Web (formerly called healcode) as a built in service. With Branded Web you can keep customers on site for things like account access, schedule booking and sales right on your website, with a branded experience.

In its basic form Branded Web looks okay, and works well. With IPSTUDIO design and development we can make Branded Web look and feel native to your website, an experience any site visitor would appreciate.

Branded Web Login

Allow your customers to login into MindBody right on your own website.

Branded Web Schedule

Allow your customers to book a class via MindBody right on your own website.

Branded Web Pricing

Allow your customers to purchase studio services through MindBody right on your own website.

At IPSTUDIO we’ve got the knoweldge and experinece to turn your off-site booking, purchase and account experience into an on-site experience that is on brand, easy to access and delightful for your customers. Get in touch today to see how IPSTUDIO can upgrade your website’s MindBody integration experience.

Ready to get started? Contact us at

Top 3 CRMs in Boutique Fitness 

Fitness has evolved over the decades. It is no longer about big box brands and racking up the weights. As boutique fitness continues to evolve wellness brands are turning towards boutique fitness focused software services to streamline and simplify both in studio and online experiences.

We’ve made this short list based on the number of fitness brands being serviced and the product offerings.  


This wellness service company has witnessed exponential growth across the world servicing over 130 countries and over 50,000 wellness, fitness businesses globally. As a boutique fitness software titan, MindBody earns a spot on every fitness software list.


  • A plethora of APIs for client’s website
    • Build custom experiences and solutions using the MindBody API
  • Intuitive UI for customers
    • The Mindbody fitness app for customers is relatively intuitive and easy to use. Fitness enthusiasts can peruse the options in nearby areas for different classes offered by fitness boutiques and book them online.
  • Dedicated suite for Marketing
    • Marketing is the backbone of future and flourishing businesses. You have to stay ahead of the curve to beat the competition. Mindbody offers a range of marketing tools to increase reach and acquire customers through various media channels. 


  • Unreliable software updates
    • Business owners often complain about the updates to the app, that break payment gateways and more. It results in loss of business, lower customer retention and more.
  • Slow customer support
    • Todays customers need answers, fast. With MindBody having tens of thousands of customers to manage their customer support is often lackluster.

Mariana Tek

Built by boutique fitness industry veterans, Mariana Tek ticks all the right boxes when it comes to fitness boutique CRMs. From their best-in-class mobile app, to streamlined booking flow, Mariana Tek is in a league of their own. This company packs a major punch and offers top notch service and support.


  • Maximize Revenue Generation
    • From a seamless booking flow to their award winning mobile app, Mariana Tek’s platform is sure to increase conversions and boost revenue. Veering revenue upwards is one the primary goal of any business and Mariana Tek facilitates that with their software.
  • Seamless Mobile App
    • Beautifully designed, seamlessly built the Mariana Tek iOS and Android experiences are by far the best in the boutique fitness industry. Packed with a customizable area where your own integrations can fit, to advanced notification alerts, the Mariana Tek app is second to none.
  • Easy to Switch
    • It is not too late if you are discovering Mariana Tek. Migrate to Mariana Tek easily with the assistance of onboard dedicated migration specialist and easy to use tools. Hit the road with little down-time for your business with dedicated customer support. 
  • API + Support
    • Having experienced API development across the boutique fitness landscape, there is no better platform than Mariana Tek to work with. From their dedicated integrations team to technical support and developer documentation, everything is on point.


  • Slightly more expensive than competition
    • You get what you pay for, right?


An industry vet and global service provider, Zingfit’s boutique software product lays particular emphasis on the backend aspects of running a successful fitness boutique. 


  • Spot Scheduling
    • Online spot scheduling allows customers to book a particular space in class, equipment like one specific treadmill, mat, bench amongst other things from their app in advance. They don’t need to wait or arrive early to secure a spot.  
  • Instructor Management
    • Build your instructor’s schedule with Zingfit’s tools and manage instructor schedules with ease. Identify your star instructors by enabling ratings for them, whom the customers enjoy the most. Your best instructors are the face of the business. They help increase footfall in the long-run through positive word of mouth alone. 
  • Multi-Studio
    • Zingfit’s multi-studio configuration enables customers to manage several fitness studios from one administrator panel. Business owners would not need to shuffle between multiple dashboards for different studios. 


  • No API available
    • No custom API development resources or integrations are currently available. Achieving customized experiences isn’t possible with Zingfit. 

Bottom Line

To sum it up, choosing the right boutique fitness software for your business requires a clear assessment of your needs, objectives and budget. If it were up to us, we’d choose Mariana Tek every time.

Introducing Live by IPSTUDIO™ x Zoom

Now in the Zoom marketplace!

Add to ZOOM

At IPSTUDIO we believe in the power of the fitness community and the owners & operators who make boutique fitness possible. We’re beyond proud and excited about the release of our new Live by IPSTUDIO™ x Zoom integration that helps studio owners & operators do more in less time so that they can focus on what matters most, their clients and studio. By connecting Zoom to Mariana Tek IPSTUDIO helps bridge the gap between Zoom and Mariana Tek making event creation and meeting distribution possible in seconds. 

From manual to automated in minutes

A super simple user interface makes getting setup and running Live by IPSTUDIO easy, quick and effective. Live by IPSTUDIO™ x Zoom integration helps bridge the gap between Zoom and Mariana Tek making event creation and meeting distribution possible in seconds

Integrated with Mariana Tek

Live by IPSTUDIO™ creates and injects Zoom meetings into your Mariana Tek Livestream schedule. The days of manually managing Zoom URLs is over. 

Zoom meetings securely delivered

Registered attendees will get an email with the Zoom link 30 minutes before class. Links are delivered with a password embedded to help attendees get in easily and securely.e

Get in touch today!

The State of Live & On-Demand Video For Boutique Fitness

Published March 23, 2020

The demand for wellness and fitness products/services has grown ten-fold in the last decade. with the advent of new exercise modalities, a societal desire to experience the process of self-improvement with friends & family, and the existence of software that can streamline the experience —  boutique fitness has consistently shown that it’s in a renaissance period.

Where Are We Now?

With the arrival of the coronavirus (covid-19), the fitness industry has been forced to adapt, while the anxiety of changing times looms. once again, clients are resorting to home-based, individualized workouts to get their daily burn in. All of a sudden, it feels like years of progress towards the establishment of the brick & mortar boutique fitness industry is in jeopardy. With headline after headline highlighting that the future of fitness has changed  — business owners have been forced to think outside the box on how they’ll continue to serve clients in a new world.

Luckily for owners, fitness has had a cohesive relationship with the digital world in recent times. with the most expensive real estate in the world now existing in the palm of our hands, and a client-base that already spends a significant amount of time there — it’s clear that success lies in becoming a tech-enabled business. and management teams have done just that, with heavy investments in the production and distribution of video content via a branded website/social media to capitalize on clients’ sustained desire for fitness consumption. 

At IPSTUDIO, we’ve witnessed the use of a multitude of platforms to do so, and the results have been encouraging to say the least. studios have been able to successfully reconnect with their clients via live streams or on-demand libraries through platforms such as: zoom, instagram, facebook, zype, and vimeo. It’s been really amazing to see the level of client engagement studios have been able to maintain through such mediums, and to see a clear path for their future.

However, these mediums of distribution have not come without their downsides. the digital real estate and share-ability these platforms provide, comes with the challenge of monetization. live streams via social media simply can’t be monetized, and streams hosted via zoom require instillation and can be shared freely amongst those looking for a free viewing. on top of this, none of these solutions offer a native integration with a cms, booking platform, or business management software built for boutique fitness.

The Way Forward

To solve this problem, we created Live by IPSTUDIO™ & On Demand by IPSTUDIO™.

Live & on-demand video solutions built specifically for boutique fitness. these products exist as end-to-end integrations that allow clients to buy, book, and view content/streams all without having to leave a studio’s website.

With the primary benefit of this being that all attendees will need to login using their credentials with the studio’s booking platform, and will need to have purchased access to the content/stream to participate. studios will now have the flexibility to share links to live streams & on-demand content freely, without having to worry if viewers are paying customers or not. On the on-demand front, users will get to browse, view, and favorite content in a modern video library. studios can now return to offering credits & memberships for services through their website, and once again can track activity & purchases through their booking platform’s reporting module. Digital content will also remain compatible with classpass, and other class-based distribution networks. 

We quietly rolled out the first versions of these integration products over the past week, and the amount of positive feedback we’ve received so far has been substantial. turnaround time with the setup process has also been kept low, and since our soft release last week we’ve already launched a double digit number of studios.

If you are a studio owner (or affiliated with a studio leadership team) looking to integrate digital video into a booking software, we encourage you to reach out to ipstudio at for help. we’re taking a long-term approach to these services.

Based on all indications, most studio’s we’ve worked with view the emergence of digital offerings not only as a long-term solution, but as a viable stream of revenue for the years to come.

Free & Affordable Tools for Studios New to Live & On-Demand Content Creation

The topic of fitness studios using Live and On-Demand offerings to reignite revenue streams needs no introduction. Yet, with professionals services costing an arm and a leg, and the need for on-going production, most studios have no choice but to take a DIY approach to introduce content of their own. So we’ve put together this brief guide, to help studios that are stumped on how to do this.

Before kicking off the daunting task of turning your fitness studio into a movie studio, there are a number of considerations that need to be made across both hardware & software, and the endless number of options on the market. Luckily for you, we’ve taken the liberty of distilling your options down to an affordable list of equipment and free software so you can get back to what you do best 💪.

🚨 Disclaimer: This is a round up of simple out-of-the-box solutions we’ve seen studios use. If you’re seeking a professional audio-visual setup through the use of soundboards, streaming encoders, audio press boxes, or multi-angle broadcasts, we recommend consulting a specialist.

Affordable Equipment

  • We’ve seen Logitech’s line of webcams really fulfill the need for a crisp HD stream for computer based streaming. Hard to go wrong with this specific model that has been in and out of stock since COVID-19 arrived.
  • The Zoom Q2n-4K Handy Video Recorder can be found in stock with many different audio & visual equipment distributors, and is a cheap and reliable camera for studio streaming. The camera comes with a pretty solid built in microphone which should cover your ambient audio needs depending on your studio environment. To connect this to a computer as a webcam you’ll need to grab a quality HDMI cord and HDMI to USB-C converter (or HDMI to USB depending on your computer). Such an implementation will allow you to also connect any other cameras you have laying around that support an HDMI connection (Such as a DSLR).  
  • While not the most affordable option in terms of relativity, the Mevo Camera is growing in popularity as an out-of-the -box camera for streaming beginners. Worth taking a look if it’s in the budget, and you are new to the space.
  • It’s hard to shoot a crisp class session without proper lighting, and therefor we highly recommend getting your hands on a proper studio light or ample natural light. There’s no need to feel required to obtain a specific model, some lighting is better than no lighting.
  • For those looking to produce professional on-demand content, it can’t be done without a headset microphone. Without one, you’ll fall victim to diction-less, across-the-room audio, that errodes the value of so many great on-demand workouts that exist on the market today. This is a great option for those looking to get there hands on an affordable wireless option. 
  • Finally, if you’re truly strapped for cash, you can’t go wrong using an iPhone. Arguably the best camera on the market for such a price point, and allows you to shoot all the way up to 4k at 60fps (However, we recommend shooting video at 1080p and 30 frames per second to keep your file sizes more manageable).  By ensuring that you shoot in studio lighting or natural light, you’ll be sure to achieve a quality product.

Free Software

  • iMovie for Mac is hands down the best options for any post-production that does not require special effects. From cutting/pasting, to audio/visual overlays, to basic color correction- these softwares are a one-stop-shop for video post-production. Simply export with a reasonable file size, and you’ll be ready to upload your content into a video hosting platform of your choosing.
  • Streamlabs is a great open source resource for studios seeking a branded streaming experience (and have the bandwidth to manage it).  It’s a great tool for live streams that feature multiple angles, branded overlays, and additional features. Checkout their site to see more info than we could ever include here.
  • Fiverr is a digital marketplace for sourcing micro gigs, especially in regards to video services such as branded intros, outros, and graphics/music. Overall, many of the services on Fiverr can be used to provide end users with a branded viewing experienced.

With any solution you pursuit, it’s imperative that there is a strategy in place for monetizing through your primary booking platform – your user experience and customer satisfaction depends on it. 

This is where IPSTUDIO can help. If you’re interested in an integrated approach to live and on-demand video, contact us today at